Kevin Mazur/Getty Images for TAS Rights Management The city of Glendale, Arizona was ceremonially renamed to Swift City for March 17-18 in honor of The Eras Tour. Taylor Swift performs onstage for the opening night of "Taylor Swift | The Eras Tour" at State Farm Stadium on Main Swift City, ERAzona (Glendale, Arizona).
Presale tickets for Capital One card holders brought similar frustration - and then Ticketmaster canceled sales to the general public, citing “extraordinarily high demand” and “insufficient remaining ticket inventory.” In November, “Verified Fans” were sent a presale code - but when sales began, heavy demand snarled the website and millions of Swifties could not get their hands on a ticket.
Ticketmaster has been under scrutiny for fumbling the online sales to the mega-star’s latest tour, in an era where it already completely dominates the live event industry, leaving few, if any, alternatives. But these drops have become an obsession among Swift’s most devoted fans, who are struggling to find tickets for the artist in the face of Ticketmaster’s broader ticketing snafus. They’re ostensibly due to additional seats being added to a venue, or if tickets are returned. Thomas is one of many devoted fans who closely monitor a mix of Twitter accounts dedicated to alerting fans when Ticketmaster releases a new batch of Swift tickets after the initial sale. “We made it to Nashville with about an hour to spare before the concert started.” “We seriously just got super lucky,” she told CNN. About halfway through the drive, however, her sister found $350 floor seats after refreshing various Swift-focused Twitter accounts: Ticketmaster had just dropped a handful of last-minute tickets at face value on its website. Like so many Swift fans, she couldn’t get tickets on Ticketmaster when they went on sale last fall, nor could she afford the four-figure price tag listed for them on resale sites. But they were missing one thing: tickets. When Julia Thomas woke up at her home in Cleveland last Saturday, she spontaneously decided to drive 15 hours roundtrip to the Taylor Swift concert that night in Nashville, picking up her sister in Cincinnati along the way.
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